The twenty page booklet features all of the images of the Yves Saint Laurent A/W 2008-9 ad campaign, shot by Ines van Lamsweerde and Vinoodh Matadin. It will be distributed as a free newspaper. Indeed 1 million copies of the third installment of YSL so-called manifesto will be handed out on the streets of New York, Paris, London, Milan, Tokyo and Hong Kong.
In a special twist, spreading the message of luxury on the streets is this season getting even more exclusive: the first 5,000 passers-by to collect their copy in each city will find it encased in a limited edition cotton tote bag, designed by YSL creative director Stefano Pilati himself.
The Manifesto will be available between 11am and 7pm on September 6 from the location listed below in London. Start staking out your style spot now.
The manifesto and a short film will launch simultaneously on ysl.com