Hermés and its scarves are usually associated with ladylike glamour. But the new website will show you an urban hip side to the luxury Frenchmen. Dedicated solely to its signature square scarves, the new website, called J’aime Mon Carre (I Love My Scarf), takes a street style turn as it shows hip young things working the scarves in ways Hermés would never have dreamed of – as turbans, headbands, belts, ties and, of course, as they were intended round the neck.
Yet the launch of the website also has another agenda. It’s marks the new collab between Hermés and Colette, the two have teamed up to create a exclusive collection of scarves that are set to bow at Colette stores in September.
jaimemoncarre.com