The specialty of Forget Me Not is its unique concept – a synergy of fashion and art through the hand made drawings that are later implemented as a print on the silk, cashmere and cotton fabric. The creative mind of Forget Me Not – Coco – is a fashion illustrator and graphic artist who joins the idea of art made digital prints on the fabrics. The complex process of the creation involves both craftsmanship and advanced printing technology. That is because all the graphic works and print designs featuring on the scarves are initially hand-drawn compositions by Coco. The use of hand drawing technique is a crucial point in design. Afterward, all the compositions are digitally printed on the fine quality fabrics of cotton, silk and cashmere in Como, Italy. This is very advanced process of digital printing resulting in great quality of the products and uniqueness. The scarves are produced in small quantities per design that gives around 100 pieces per style.

More on her 2 website – www.forget-me-not.me and www.cocopit.biz

PHOTO: SILJA MAGG – STYLISM: GUILLAUME BOULEZ – HAIR: JEANIE SYFU – MAKE UP: CHIFUMI NAMBASHI & JILLIAN HALOUSKA – MODEL: LOUISE

The new SS2011 accessories collection from Forget-Me-Not is inspired by Mythology. Designer Coco’s 100% silk scarves – which are are digitally printed in Como, Italy – depict scenes featuring characters whose tales of heroism, romance and mystery have captured mankind’s imagination across the centuries.
As always, the Forget–Me-Not muses appear in the form of delicate female characters depicted in dreamlike scenarios. Fine featured and full of mischief, these sylphs are surrounded by winged creatures and fantastical beings including butterfly, ornate shells and tropical birds. Twisted ropes of pearls snake through elegant tuniques whilst Coco’s unique geometrical abstractions add a graphic quality that compliments the whimsical nature of her illustrations.
In a palette of ocean blues, rich purple and midnight black, on which brighter hues are set off against a backdrop of neutral tones to give each composition a beguiling sense of depth. Moreover, with every design meticulously rendered by hand, this latest collection in the highly successful Forget-Me-Not series is a covetable extension of Coco’s work as a sought after fashion illustrator.

more on Forget-me-not.me

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The Norwegian photographer, who has shot ads for Yves Saint Laurent and Dolce & Gabbana and fashion features for Harper’s Bazaar and W, has paired with the creative studio-clothing label Surface to Air on a line of silk tops, dresses and oversize satchels, printed with three of his works.

Surface to Air X Solve Sundsbo bag, $200 at surface2airparis.com. Other pieces from the collection available at Barneys New York.“We were looking for images that could create surprising pieces,” said Aldric Speer, Surface to Air’s brand designer. Certainly nothing gives punch to an amorphous sac quite like Mr. Sundsbo’s film still of a scarlet macaw in midflight. source : the New york times

Beautiful story shot by Steven Meisel for Italian Vogue

Stylist: Edward Enninful
Hair: Guido
Make up: Pat McGrath

Klaus Haapaniemi / Signature collection for cacharel paris
Print collection for French fashion house Cacharel made together with designers Suzanne Clements and Inicio Ribeiro,