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Hermes collaboration with Colette – Forget me not, illustrated scarf by Coco
Liberty of london collection – Manolo Blahnik for Liberty
Richard Weston exclusive at Liberty scarves room – Longchamp magic scarf, winter 2010

Hermés and its scarves are usually associated with ladylike glamour. But the new website will show you an urban hip side to the luxury Frenchmen. Dedicated solely to its signature square scarves, the new website, called J’aime Mon Carre (I Love My Scarf), takes a street style turn as it shows hip young things working the scarves in ways Hermés would never have dreamed of – as turbans, headbands, belts, ties and, of course, as they were intended round the neck.

Yet the launch of the website also has another agenda. It’s marks the new collab between Hermés and Colette, the two have teamed up to create a exclusive collection of scarves that are set to bow at Colette stores in September.
jaimemoncarre.com
Aviation seems to be quite a popular inspiration among the magazine editorials this season, thanks to all the leather, jumpers and of course Hermes.
New Pull&Bear collection campaign was inspired by Second Word War and Aviation
The latest, “7e Ciel” from French Numéro photographed by Luciana Val and Franco Musso
You must see the impressive Hermes window displays in London: thirty-six aluminium silver birch trees, all reaching up to eight metres in height, populate the ground floor and surrounding pavement of the Hermès store on New Bond Street in London, allowing passers-by to become “caught in the forest”.
Deyrolle, a historic naturalist boutique in the heart of St. Germain, was ravaged by a fire last February. To help out the shop, Hermes re-designed this scarf called Plumes, sales of which will be donated to help out the reconstruction of the historic building and the building up its former collection of naturalist objects (stuffed animals, framed butterflies, and many other special things)
The Plumes “carre” is sold 265 euros on deyrolle.com














