We just read on Nicola Formichetti‘s blog that one of our favourite London-based designer, Marios Schwab, has apparently been appointed to design for Halston… The first collection should be ready in the beginning of 2010 (A/W 2010-2011).
Very wise choice from Halston we think. The mythical American brand was relaunched in 2008, but it seems it needed a strong designer behind. Stay tuned!

Vintage Halston… circa 1977 (New York fabulous!)
_Tags: A/W 2010-2011, Halston, London, Marios Schwab, New York, Nicola formichetti
_Posted by Anna
Halston, the American fashion brand synonym to the disco golden years is to be relaunched during New York fashion week at the Gagosian gallery. The hype surrounding the event is huge. Acquired by film producer Harvey Weinstein and creatively supervised, among others, by star stylist Rachel Zoe, the brand is expected to be Hollywood’s new fashion crush, worn and adored by influent celebrities.
Halston teamed up with Net-a-Porter on a major fashion coup: two of the featured looks will be available on the luxury retail website on the very next day for immediate delivery – the opportunity for fashion conscious customers to be the first in a trend, way before it would have been knocked off by high-street retailers.
_Tags: Fashion, Halston, Hollywood, Marketing, New York, Rachel Zoe
_Posted by Anna