Last night was the official launch party for Sonia Rykiel for H&M in Paris at The Grand Palais. Between vintage lingeries, mini Eiffel Tower, ballons, magic forest, bucket of champagne…Sonia Rykiel was the most extravagant party to be at in Paris! A total Parisian magical and fairy tail world for a total of 2,000 guests, including celebrities such as Jean Paul Gaultier, Kate Bosworth, Emanuelle Béart and Eva Herzigova. “I think it is very Sonia Rykiel to have her presentation with H&M here. She is so Paris, and I don’t think she could have had it anywhere else.” stated Eva Herzigova last night.
The lingerie will be available in store December 5th in 1,500 H&M stores worldwide; retail prices between 9 euro to 59 euros.
new campaign Louis Vuitton.