Over the last few years, fashion houses have been turning to unconventional beauties like Charlotte Gainsbourg, Chloë Sevigny to inject quirky nonchalance into their brand. And finally we’re seeing a trend emerge with an edgy new wave of models, actors and socialites who are embracing gapped teeth, scars, prominent bone structure, freckles and birthmarks. So if you haven’t already realised your flaws are features, it’s about time you started working them to your advantage.
Japanese chain, Uniqlo has just unveiled the actress/model/etc as the face of their UT (Uniqlo T-shirt) Project, featuring creations by artists, designers, musicians and photographers. To date, there are over 1000 different designs that exist and new ones are added each season. For the next installment, that will hit stores in April, Uniqlo is resurrecting the art of Keith Harring and Jean-Michel Basquiat. The brand is reproducing their art under a licensing agreement with the artists’ estates.
According to WWD, Uniqlo chose Chloë Sevigny to appear in the women’s campaign for UT Project, and Tadanobu Asano, a young Japanese film star, for the men’s.
Here’s the cool and beautiful Chloë Sevigny in her new Chloé fragrance ad. Along with Clémence Poésy and Anja Rubik, she is the new face of Chloé Eau De Perfume, which will hit stores in February 2008.
Coty Inc. hosted a party for 800 guests at the Hotel de la Monnaie in Paris, which was redecorated for the occasion in the style of the new fragrance.
Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin.
Featuring: Chloë Sevigny, Clémence Poésy, Anja Rubik
Hair: Luigi Murenu
Make-up: Tom Pecheux.
Available from February 2008