Sigrid Agren is everywhere at the moment. The French model posed for the Calvin Klein A/W 09 campaign shot by Craig McDean. She is also starring in Mikael Jansson’s Fall Winter Chloe campaign. She also manages to steal the show from Bambi and his Disney companions in the latest Stella McCartney campaign, a fairytale world shot by Ryan McGinley.
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After Kate Moss, Christy Turlington or Scarlett Johansson, it is now turn to Eva Mendes to be Calvin Klein’s new face for the brand new perfume advertising campaign. She will represent their latest fragrance Secret Obsession.
Glamour Cover with Eva Mendes.
”Eva Mendes and Steven Meisel have been hanging out a lot lately. Meisel recently shot the actress for Calvin Klein’s fragrance and underwear campaigns, which will make their debuts in fall fashion magazines as well as the May cover of Italian Vogue at a private home in the Pacific Palisades. The May issue hit newsstands on Friday” — WWD
Hollywood starlet Kate Bosworth has been unveiled as the new Calvin Klein Jeans poster girl.
She is taking the reigns after other fashion icons such as miss Kate Moss and our favourite, the young Brooke Shields who famously claimed : “You wanna know what comes between me and my Clavin’s? Nothing.”
The black and white pictures shot by David Sims are a return to a “clean, pure and simple all-American” look said Malcolm Carfrae*, senior vice president, global communications. The campaign is due to launch in more than 35 countries with print and outdoor media timed to coincide with February 2008 magazines. *source:WWD
We believe this minimalist style, over a white background, echoes the Avedon “In the American West” portraits… or even his infamous photographs for the same brand in the mid-90s. What a better way to represent Calvin Kleins Jeans as the quintessential American clothing company?
