Dazed presents Selfish – a unique proposition dreamed up by Rankin’s assistants based upon featured photographer Damien Fry’s simple premise that “people are all ultimately selfish”. As such, it explores the power dynamic between the photographer and their subject. “The photographer is the director and the executioner,” explains Fry. “In a society where we are all driven to be more selfish and want more, we are the people who show you visually what you are supposed to want, and how you can go about getting it.”

All of the work exhibited will riff on this theme, with each photographer annexing their own allocated area of the gallery for whatever purpose they desire. We can’t really give away any more than that, as they’re all keeping their ideas very close to their chests – which is pretty selfish…