News are that Gianfranco Ferre, the Italian fashion house created in the seventies, will be revived by creative director Lars Nillsson (formerly of Bill Blass, then Nina Ricci) , and chief executive officer Michela Piva.
Only a few months after of the death Gianfranco Ferre, the Italian designer also known as “the architect of fashion”, the eponymous fashion house will first be rebranded with a striking campaign featuring model Freja Beha Erichsen, photographed by David Sims and styled by Karl Templer – the campaign has been conceived by Fabien Baron (same creative team as the one behind Calvin Klein jeans!). Moreover, the French Art Director will oversee “he major redefinition of the brand’s identity in exquisitely modern terms”
*source: Fashion Week Daily
