Every encounter and collaboration is an occasion for fashion designer Coco of Forget Me Not to try on new possibilities. From printed scarves to colorful patterns, Coco’s designs are just as curious, voluble, and lively as her personality. We caught up with designer and GIF’d out her latest collection, tropical style.
What was your life like during the last few years?
I was the worst student at school. Still, I managed to study fine arts in Paris, including in the Art Deco and Paris’ Fine Arts school. But I’d always wanted to go away. After graduation, I left and spent ten years in London. Then I travelled between the US and Asia, and I finally came back in France last year. London made me love prints and colors. I really enjoy wearing red and fuchsia all together for example, but here in Paris people do not seem to like this joyful style that much… I actually think that a navy-black combination is way more tricky than a wild color mix!
How long has Forget-me-not been around?
I created Forget-me-not four years ago. I had the chance to get chosen by really nice stockists very quickly, like Barney’s and Colette, and this led me to make more products and collaborations, in a pretty short time. I love to work with other people. I was only making scarves at first, because I did not have so much money. I’m now involved in many more collaborations that lead to many different outcomes: clothes, prints for installations, prints on ceramics… Print can be applied to almost anything, and this is very addictive. So I’m glad to switch between different materials. It is always a new story, because prints have to be considered in different ways depending on the medium we use.
It seems that you like doing many different things…
Yes. Apart from the brand, I work on visual communication projects. I do some web-design, and also editorials for magazines, set design or illustrations. This is a work I love too – I was doing it already before I started Forget-me-not. And it’s a nice way to keep on being connected to people and trends. Being connected with the fashion press and buyers is actually very important for me; buyers often have the most interesting point of view on fashion these days!
So, what is the funniest part of your job?
I have fun with it all! In fact there’s always many things I would want to do! So I make portfolios, I imagine some special patterns and I go knock on the door of those I would like to work with! Life and work are the same : it’s all about encounters. So I always suggest new things to new people, in order to make new projects and collaborations happen. Sometimes it works and sometimes it doesn’t. But most of the time I get a real exchange out of it. I want to do everything I can.
People often separate and segment professions. Why is that?! When you are a creative person, you can create things in any field. Technical skills are not the one and only thing to know about creating this or that. And when we think we know everything about a subject, it can even be harder to get to work. And one can always learn new things… So I prefer to get into new things with a bit of ingenuity and to discover the constraints and challenges as they come.
What technique do you use for your prints?
I use a printing technique that is very close from inkjet. This is the best way to get the more details and infinite color variations. This is for prints on fabric. Naturally, the technique can change depending on the medium.
What do you get inspired from?
I like esoteric signs because they are very graphic. The basis of every print is a geometrical shape, everything comes from that part. I work this way because I want to focus on something else than the corners of the scarf, which are normally the key areas of the prints.
Forget-me-not… why did you choose this name?
Well, I always lose all my small stuff. Gloves, woolie hats, umbrellas, scarves… They don’t last more than a few weeks! And I don’t think I’m the only one with my head in the clouds… That’s why I chose the name of a flower that sounds like a loving introduction and an invitation not to be lost.